Social Media Marketing

Social Media Company with Personalized Approach

Social Media Marketing is a gradual process that — whether you like it or not — requires a strategic plan by a social media company that is dedicated to business performance. Six7 methodically grows your online marketing presence.

Six7 is a social media agency that optimizes your company profiles within the organic, non-paid newsfeeds and search results of each distinct social platform. Each profile requires different set-ups, but should deliver consistent company details. It is helpful to implement a content editorial calendar so that there is an organized publication schedule for each social platform.


Social Media Services

Six7 is a social media firm that helps you identify which channels your brand should be using. We leverage social media to engage your online marketing audience, drive traffic to your website and increase sales. Attribution is key. Which social platform is converting from impressions to customers? We track new customers by channel so that we can precisely match the campaign investments with the customer acquisition value. Within each platform — we measure the separate campaigns to identify the best performing advertisement design, promotional message, targeted audience and delivery schedule.

We have administered highly effective social media promotions, ranging from fun trivia to the raffle giveaway of a diamond necklace! Each promotion is tracked by using unique redemption codes that the customer must present at the point-of-purchase. If you have a dedicated budget for social media advertising, then we strategically manage this budget according to your online marketing goals.

    Social Media Marketing

    Engage your audience in real-time

    • Identify which social channels best fit your brand
    • Carry out creative promotions to generate buzz
    • Signal to search engines that you are active on the web
    • Humanize your brand with customers

    Social Media & Online Marketing

    A strong social media presence is important for brand awareness and customer service. Each platform represents an opportunity to deliver valuable content to your audience. Google and other major search engines recognize when your business is experiencing increased activity across social networks. In this respect, social media marketing and search engine optimization go hand-in-hand.

    Social media has greatly impacted marketing. Businesses no longer limit themselves to traditional advertising channels. They have now turned to social media outlets and have integrated these platforms within their marketing campaigns. The evolution of social media will continue at a rapid pace, and Six7 Marketing is here to help.

    Facebook is a great way to generate brand awareness. A Facebook page for your business will keep your brand top-of-mind with users that like the page. You can promote your business by posting unique content to the page, and users can like, share and comment on these posts. Facebook’s news-feed algorithm is more likely to display your content to a prospective customer if one of their Facebook friends is a fan of your company page. Facebook even offers a boosting option in which you pay for your posts to reach more people.
    Twitter can be used to engage your customers. By tweeting regularly, you are encouraging more people to interact directly with your brand. Twitter offers your customers a sense of ownership — they can get up-close and personal with your business in real-time. This platform can be particularly effective in communicating with customers that may be dissatisfied with your business. To reach larger audiences, you can add hashtags or use promoted tweets.
    LinkedIn is a powerful channel when your goal is to target professionals or other businesses. A company profile on LinkedIn will increase your presence in LinkedIn search results. Like Facebook and Twitter, there is a paid option to sponsor posts, but you can target professionals more specifically. You can also utilize LinkedIn’s business connections to network and build professional relationships.
    Google Plus
    Google Plus users can follow your company page, and interact with it similarly to Facebook and LinkedIn. Users can “+1”, or like, your posts. Since Google Plus is owned by Google, it is a very important tool on which to maintain an online presence for your business. The content that you deliver on the Google Plus platform is likely structured in a web-friendly format so that it is seamlessly indexed and displayed by the search engines, and specifically Google search.
    Pinterest is the social platform for featuring products or services. For example, a jeweler can post images of their jewelry. Followers can pin these images to their boards, and therefore increase brand exposure. Pinterest is also a useful visual tool for engagement as you can re-pin your followers’ pins. You can even create a user-generated pinboard, on which followers contribute their own pins — this is an easy way to involve the customers in your marketing.
    Instagram is also useful when featuring products or services, as the purpose of the mobile app is to upload images. When posting an image, businesses are confined to a square in which they fit the image and write a small caption underneath it. Instagram’s simplicity benefits businesses because the content is easily read and processed. When a user scrolls through their Instagram feed, they see these images, and can like or comment on them. Instagram provides interactivity, and the act of liking shows up in the activity feed, which increases exposure. Businesses can strategically use hashtags to further increase exposure and attain more followers.
    You Tube
    Visual social media content is not solely confined to photos and images. If you want to be innovative, you can turn to YouTube, a website in which you upload videos. YouTube is measured to be the 2nd most popular search engine in the world… behind Google. Many people are not aware that YouTube is owned by Google, so videos posted to YouTube will seamlessly integrate with your Google Plus business profile. Google will be able to identify these videos and effectively display them within the search results.

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